I lead the award winning Design strategy for the Acoustic Research outdoor wireless speaker line. I focused on the outdoor living space with an understanding of consumer lifestyle trends. I took a completely unique design approach to outdoor audio, creating charming objects inspired by lighting trends that blend seamlessly into today's most popular outdoor styles. The result is a business which quickly grew to #1 market share in outdoor audio with expanded retail distribution,all during a major recession. This effort started in 2007 and continues today.

At Lowes with ideal positioning within the seasonal outdoor furniture and accessories area.

At Lowes with ideal positioning within the seasonal outdoor furniture and accessories area.

At Lowes with ideal positioning within the seasonal outdoor furniture and accessories area.

At Lowes with ideal positioning within the seasonal outdoor furniture and accessories area.

At Lowes with ideal positioning within the seasonal outdoor furniture and accessories area.

Three different models/designs at Target with ideal positioning on an end cap within the seasonal outdoor accessories area.

Three different models/designs at Target with ideal positioning on an end cap within the seasonal outdoor accessories area.

Three different models/designs at Target with ideal positioning on an end cap within the seasonal outdoor accessories area.

Three different models/designs at Target with ideal positioning on an end cap within the seasonal outdoor accessories area.

Three different models/designs at Target with ideal positioning on an end cap within the seasonal outdoor accessories area.